The battle for your 10-minute grocery delivery has reached a boiling point this January. Market leader Blinkit is facing its toughest challenge yet as Amazon Now and Flipkart Minutes escalate a nationwide price war. Recent data shows that average discounts across platforms have surged to 55%, with new players burning cash to lure users away from established apps. While consumers are enjoying lower delivery fees and massive savings, analysts wonder if this level of 'irrational